![]() “We have a desire to push the conversation forward. “With Everything Else, we’ll continue to expand with new categories,” Habashi said. Unlike other websites with marketplace business models that list a vast array of products and categories without owning any of it, Ssense buys all the products it sells. Two and a half years ago, Ssense moved beyond fashion with the launch of “Everything Else,” an expanded product offering for home goods, kitchen products, technology and pet products among other categories. An AI-powered personal styling chatbot, and a bridal collection were recently launched. ![]() Ssense is coming off an extended period of initiatives and innovation. The great majority of our audience is between 18 and 40.” Our consumer tends to be first and early to market. A significant part of the store’s business is by appointment, though it’s possible to purchase off the shelves and racks in the store.Īsked what the next 20 years will bring to Ssense, Habashi answered, “We are always looking at ways to evolve and find the best ways to bring what’s next in design, luxury and creativity broadly speaking, to our consumers wherever they may be. It was designed by British architect David Chipperfield with a unique appointment-based model involving shoppers pre-selecting merchandise online, which quickly gathered and made ready for customers in the store’s personal shopping suites. The multilevel flagship is Ssense’s only store. The entire facade will be wrapped in canvas that will serve as a screen for projected content. 11 to 25, of the digital anniversary campaign featuring a guerilla-style activation at Ssense Montreal, the brand’s five-story, 13,000-square-foot flagship store at 418 Rue Saint Sulpice, in Montreal’s Old Port. There will also be a physical manifestation, Oct. “Ssense has continued to be the voice for emerging and rising talent,” such as Knwls, Chopova Lowena, Olly Shinder Aaron Esh, All-in, Fidan Novruzova, Lu’u Dan, Collina Strada and Niko June.Ĭentral to the celebration, according to Habashi, are the 20 product drops and initiatives that spotlight those “who played a formative role in the Ssense brand story.” “One thing that has remained consistent over the 20 years is our commitment to being the home for new and emerging talent, across fashion designers, musicians - creatives of all forms,” said Daniel Habashi, chief customer officer of Ssense, who detailed for WWD all the elements of the 20th anniversary campaign. The Ssense XX T-shirts, hoodies and hats have been designed to complement products created by Ssense’s brand and designer partners. ![]() There will also be in house-designed Ssense XX merchandise produced in limited quantities and available for purchase at and on the Ssense app. Online, a series dubbed “Ssense Friends” will feature the brand’s partners and collaborators photographed in recognizable Ssense e-commerce imagery, the company indicated. Co-created digital content pieces will support the merchandise storytelling. Each drop will live on a centralized microsite at and launch a weekday at a time between Oct. ![]() ![]() Ssense will unleash 20 exclusive limited-edition product drops by emerging and established designer brands such as 032C, Acne, Amiri, The Elder Statesmen, ERL, Curves by Sean Brown, Jil Sander, Lu’u Dan, Marine Serre, Niko June, Martine Rose, Wales Bonner, The North Face and others. Versace Unveils New Corner at Harrods Dedicated to the Home Line ![]()
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